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Salesforce Marketing Cloud platform is a powerful marketing automation solution that enables businesses to engage with customers across multiple channels, including email, mobile, social media, and digital advertising. With the increasing demand for marketing automation solutions, the need for certified professionals who can effectively manage and implement Marketing Cloud campaigns has also grown. The Salesforce Marketing Cloud Administrator certification is an industry-recognized credential that validates the candidate's expertise and knowledge in this field.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q40-Q45):

NEW QUESTION # 40
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A. Frustration of users upon timeouts
B. Change impacts all users
C. Typical length of time users spend in Marketing Cloud
D. Best practice suggests a 20-minute timeout setting
E. Security risk of unauthorized users for longer timeout settings

Answer: A,B,E

Explanation:
Explanation
Before updating and increasing their session timeout setting, the admin should review the following three considerations:
* Frustration of users upon timeouts. The admin should consider how users feel when their sessions expire and they have to log in again. Increasing the session timeout setting can reduce user frustration and improve user experience by allowing them to stay logged in longer.
* Security risk of unauthorized users for longer timeout settings. The admin should consider how longer timeout settings can increase the security risk of unauthorized users accessing Marketing Cloud.
Increasing the session timeout setting can expose user accounts and data to potential threats if users leave their devices unattended or share them with others.
* Change impacts all users. The admin should consider how changing the session timeout setting will affect all users within their account or business unit. Increasing the session timeout setting will apply to all users who log in to Marketing Cloud after the change, regardless of their roles or permissions. The other option is incorrect because:
* Typical length of time users spend in Marketing Cloud. This is not a consideration for updating and increasing their session timeout setting, as it does not affect the security or user experience of Marketing Cloud. The typical length of time users spend in Marketing Cloud may vary depending on their tasks and needs, but it does not determine how long their sessions should last before expiring.

NEW QUESTION # 41
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A. Add a Domain to the Export Email Whitelist
B. Edit the entity Verification Settings
C. Enforce Export Email Whitelist
D. Enable IP Whitelisting

Answer: A,C

Explanation:
To limit the distribution of Marketing Cloud tracking data via email to only those within the ntoretail.com domain:
* Add a Domain to the Export Email Whitelist: Configure the settings to include 'ntoretail.com' in the export email whitelist. This ensures that only email addresses from this domain can receive exported data.
* Enforce Export Email Whitelist: Activate this setting to strictly enforce the whitelist during data exports, preventing any non-whitelisted domains from receiving tracking data.

NEW QUESTION # 42
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A. Impression Tracking for Triggered Sends
B. Email Performance by Attribute
C. Sends Account Send Summary
D. Dynamic Content for Triggered Sends

Answer: A

NEW QUESTION # 43
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
B. Configure the "Event Notification Service" in Setup with their Email Address
C. Install the Marketing Cloud App on phone to receive Push Messages
D. Add their Email Address in the Query Activity Notifications Field

Answer: A

Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.

NEW QUESTION # 44
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A. The data extension contains a Salesforce ID
B. The data extension is marked as Sendable
C. The data extension is linked using the Contact Key
D. The Data extension is marked as Sendable and Testable

Answer: B

Explanation:
To resolve the issue of a data extension not appearing for email sends, confirm:
* Sendable Status: Ensure the data extension is marked as Sendable. This setting links the data extension to a subscriber attribute, allowing it to be used for email sends.
* Configuration Check: Verify the send relationship within the data extension properties, ensuring it correctly relates to the subscriber key or another unique identifier used for email campaigns.

NEW QUESTION # 45
......

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